How Big Data Will Develop
There is still much to look
forward to in the way of technology in 2015. It’s explosive. It’s all
encompassing. It’s Big Data.
Nearly every aspect of our
lives are already touched by data in some way. The annoying emails in your
inbox? Flyers for companies you’ve never been to in the mail? Job opportunities
at organizations you’ve never heard of? These are all results of Big Data
integration.
As business leaders, the Big Data space is only getting better and
more organized to target candidates, clients and prospective customers more
effectively through nimble platforms and streamlined practices. Here’s how you
can expect to see Big Data develop through the remainder of the year.
You’re only as agile as
your data platform
Companies are beginning to
trade in their massive hardware units for cloud-based data aggregation
platforms. This is less costly and much easier for organizations to manage as
they accrue more and deeper data. This agility facilitates decision-making, and
as Andrew Sheridan said:
“[Business
intelligence] and data visualization are
becoming easier to use and more readily available. This will open up the
opportunity for companies of all sizes to gain incredible insights from their
data.”
He explains that this shift
allows business leaders to ask why customers
and candidates go to their pages. Rather than just a collection of information,
as Big Data advances, in 2015 it’s beginning to transition to a true analysis
of the information therein.
Personalization and
integration become key
The plethora of information
available can be overwhelming. Quite frankly, much of it might be irrelevant to
the data you truly need to see. That’s why this year will include
personalization of the data you pull. Why is this pertinent information?
Because with the massive amount of data, it becomes more difficult and
time-consuming to find the numbers you need for the decisions you’re looking to
make.
It’s not all hype
Despite the number of
articles and blogs about the seemingly unending exposure of Big Data in the
workplace, it’s not going anywhere anytime soon. It’s not just a marketing
ploy; it’s a real effort to help businesses make more educated decisions.
Organizations have seen the benefits of Big Data, as 73% of them have
either already invested or plan to invest in a platform in the next two years.
It will streamline business
practices
Granted, companies already
use Big Data to change business practices and have made an impact on the way we
make business decisions. But with the integration into the recruitment
departments, Big Data has become more than just a medium to track and file information.
It gives business leaders the capability to educated choices based on the
actionable information provided by the data platforms. Doug Laney, VP
distinguished analyst at Gartner, said:
“Customers,
employees, and citizens will become engaged principally through digital means.
With operational processes quickly becoming digitalized, traditional analog and manual processes will be automated, including
both physical and human elements. Many, if not most, decisions will be
algorithmic, based on automated judgement.”
Big Data isn’t just hype,
although with all of the information and the two cents from hundreds of thought
leaders would tell you otherwise. It has trends within itself, so how then,
could it be a trend? It has become an important part of a robust business
model, and as the platforms and options for Big Data aggregation expand, so do
the possibilities. Cloud integration increases agility so business leaders can
make their educated decisions more easily, and it streamlines various business
practices.
These are just some of the
trends happening in the world of big data within the remainder of the year;
just imagine how much simpler complicated business practices will become as we
develop further into the industry.
BH 15 10 2015
Pesquisa,
Divulgação: Miguel Moyses Neto Se gostou
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