quinta-feira, 19 de junho de 2014


 


Serial Entrepreneur and Investor in People with Passion

Reward Your Staff And Boost Your Business-June 19, 2014

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I have always believed that in any business, no matter which sector you are operating in, it is possible to measure the performance of every individual member of staff.

Every person that you employ should add value to the business and it should be possible to measure that in a clear and transparent way.

Whether it is seeing how much revenue your sales teams brings in, how efficiently a receptionist deals with guests and admin tasks, or the savings made by your accounts team - pretty much any role can be quantified in some way.

Sometimes in larger organisations, the nature of the business will develop and evolve in such a way that certain roles or departments are no longer adding anything. I once invested in a business, and when speaking to their CEO I was told of an unusual situation where somebody was supposed to be on holiday for two weeks. However due to a combination of illness and delayed flights, he was actually off for five weeks.

Yet funnily enough, the business didn’t seem to suffer at all. It led us to question how much value he was actually adding, and whether we should move him into a different role where perhaps his skill set would be more needed. After further analysis, this is exactly what we did, and his old position was simply vacated as it wasn’t needed.

That is a reason why using incentives as part of the remuneration process makes perfect sense; as well as rewarding people in the right way you are ensuring that everyone you employ is contributing to the bottom line.

Of course, for incentives to work well, targets have to be fair and achievable. If a business is under stress or not performing well then it is not right to put all of the blame on your staff and set targets that are unrealistic and unachievable.

I have found that managers who have come up through the ranks and done well in certain positions are often well placed to make judgement calls on achievable targets. But there’s no doubt that having incentives in place can be a great way to encourage staff to perform to the very best of their abilities and go that extra mile. In the UK for example, John Lewis is a recognised market leader and it is no coincidence that it has one of the best incentive schemes in the retail sector.

Something I often tell small business owners to do is offer certain people an actual stake within the business – if you feel you haven’t got the capital to attract or keep hold of star performers, offering this can be a win-win situation. Don’t think of it as giving away control, because now that star performer will be even more motivated to grow the business and its profits. In addition, it creates a sense of loyalty that quite frankly, is more important in the long run than any short term financial bonus.

Remember it is not just the business owner who benefits from a healthy and well-structured incentive approach - it is also the employees. They will know what their targets are, and that they are in control of how much more they can earn. The better they perform, the better the business performs, and the more they get rewarded.

If you're an entrepreneurial graduate who wants to work with and be mentored by me and my team, The James Caan Talent Academy is now accepting applications for its first intake.

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