How A Global Soccer Club Wins In The Digital Economy

By Franck Cohen, Published on August 6, 2015

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The digital economy is helping savvy companies leap forward — and wiping out others. Just look at Uber. And the digital revolution will continue to evolve at incredible speed. It’s expected that by 2020, a staggering 50 billion devices will be connected.

Winning in the digital economy will take a combination of different technologies:

·         Mobile, which is hands down every company’s preferred device

·         Cloud computing, which is becoming a reality everywhere

·         Social networks, with people sharing their experiences around the globe

Another technology that’s necessary to win in the digital economy is Big Data. That’s because organizations must be able to manipulate and leverage massive amounts of data, both structured and unstructured, and either on your own premises or on the Web.

City Football Group is such an organization. The Manchester-based holding company owns a network of soccer-related businesses, such as high-profile professional clubs, academies, technical support and marketing companies.

A new technology partnership with SAP will help CFG harness the power of big data with the latest cloud and in-memory computing technology. This will increase CFG’s operational efficiency by improving the organization’s budgeting, planning and forecasting, as well as ticketing and merchandising — CFG’s entire supply chain, so to speak.

The new partnership will also help personalize the fan experience, allowing CFG to learn more from data about its fans, what they like and what they don’t like. As similar experience with the NBA and NHL shows, fans now want to know more about the games they love; they want to know the statistics; and they want to know about the players.

The time is now to offer fans the ultimate soccer experience as well.

The same cutting-edge big data analytics that helped the German National Soccer team win the last World Cup will now enable CFG to invent new ways to improve the performance of players, teams and coaches. They will also have the ability to develop tools for talent detection, helping scouts with the right data detect the right talent. Other tools will help CFG understand more about preventing injury, and help coaches better understand their players strengths and weaknesses during training sessions, to improve their performance during the matches.

Clearly CFG is not just sitting on the digital economy’s side lines. It is co-innovating with a trusted partner to invent new technology that will transform soccer for players, for clubs and for millions of fans around the globe.

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